XPeng P5 Global Launch 2021 (XR)（二）
北京/设计爱好者/4年前/3760浏览
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XPeng P5 Global Launch 2021 (XR)（二）
XPeng P5 Global Launch (XR)
On September 15, 2021, XPeng P5 Global Launch was another full XR process launch for SBF. SBF completed shooting of one-hour global launch full content in 9 scenes within a one-month period. XR shooting of 3 KOL videos, full XR shooting and production of 1 car reveal video, and a full CGI opening video.
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Live Actions KOL films
The other 3 KOL videos skillfully transform everyone's ideal space and reality through the illusory concept of XR scenes, and the concept of changeable space runs through the three videos.
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Our Process
As the process of the whole global launch, we have made as many as 9 scenes for the speaker's speech, and we also need to consider the scene change of the speaker. Since the actual shooting time was less than one day, we did a lot of shooting script design and rehearsal in the early-stage time to ensure the efficiency of the real shooting day. On the final shooting day, we finished shooting all 9 scenes in about 8 hours and ensured the speaker's good speech state.
To ensure the reflection of vehicles in the overall project, we used 270-degree circle screen + circular sky screen to ensure the reflection of vehicles, and 4 RX rendering sets and 2 VX sets as the output to achieve 4K real-time XR shooting. With the cooperation of Show Plus technology and Joint Vision, we have made another evolution in this XR production.
SBF's automotive product XR solution has been able to achieve the whole process of automobile advertising and automobile launch coverage and can ensure the real-time effect and great results. Through continuous accumulation of experience and technology, our XR creation and production capabilities continue to upgrade, we are looking forward to the next time up soon.
SBF's automotive product XR solution has been able to achieve the whole process of automobile advertising and automobile launch coverage and can ensure the real-time effect and great results. Through continuous accumulation of experience and technology, our XR creation and production capabilities continue to upgrade, we are looking forward to the next time up soon.
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