XPeng P5 Global Launch 2021 (XR) (一）

XPeng P5 Global Launch (XR)

On September 15, 2021, XPeng P5 Global Launch was another full XR process launch for SBF. SBF completed shooting of one-hour global launch full content in 9 scenes within a one-month period. XR shooting of 3 KOL videos, full XR shooting and production of 1 car reveal video, and a full CGI opening video.

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Opening Sequence

The idea of the opening video is a full CGI video with the first view of a transparent XPeng car, crossing oceans, mountains, and cities to arrive at the scene as the story line. Transparent car run through the places, only with light and shadow, the whole opening film was produced with up-beat music, laid a warm and humanistic tonality for the whole film.

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Unveiling Moment

The car reveal video is a new attempt of SBF in the field of XR shooting, which not only evolves from the virtual scene of VW ID.6 to a more realistic scenes, but also more edgy direction in camera movement. In terms of scene asset production, both forest and starry sky scenes can achieve a more dreamlike effect by mimicking or even surpassing the reflection of natural scenes.