ZEEKR - 2021

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Geely Auto Forms New Premium Electric Car Company – ZEEKR

Meet the ZEEKR 001, a new electric vehicle out of Geely's fourth sub-brand. The first iteration of the group’s Sustainable Experience Architecture (SEA) platform.

SBF was hired by LYNK & CO to produce a series of CG films for the launch of Worlds first Zeekr 001. Our team was excited when the project landed as we were able to learn a lot about EV’s and the car itself looked beautiful. We had a chance to get in-depth understanding about the technology that lay under this automobile of modernity. The result was satisfying and it took us into a whole new levels of full CG automotive film making.

Our Challenge

For the launch of Geely's new intelligent electric car brand - ZEEKR, SBF created two full CG functional demonstration short films: three electric technologies and autopilot, as well as related still images and animations. As the first hit product of this new brand - ZEEKR 001, SBF actively communicated with client, discussed the details of various functions and the accurate way of expression, and integrated showing the product point in the two videos.

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