TAFULAN | 品牌设计

品牌名称：TAFULAN

项目：品牌升级

设计：狒

创作时间：2021.07

品牌背景：TAFULAN——看见你的美。

简约、高级的视觉氛围是当代年轻消费者所正倾向的趋势，纯净的画面更为此带来更多的安全感与信任感。结合品牌主张“看得见”的概念，因此「 塔芙兰 」的视觉调性以极简风为主，由外到内保持着直观的体验。与产品高级品质并行，让安全可信赖深入消费者的心智。

Simple, high-end visual atmosphere is the trend that contemporary young consumers are inclined to, and the pure picture brings more sense of security and trust. Combined with the brand's concept of "visible", the visual tone of "Taphora" is dominated by minimalism, maintaining an intuitive experience from the outside to the inside. Parallel to the high-quality products, safety and trustworthiness penetrate into the minds of consumers.