STREET MADE HAPPIER | 越大杯 越快樂Recommanded by editor
184天前Publish
厦门 | 艺术工作者
項目類型/Project type:泰式街頭茶飲品牌
服務範圍/Service scope:品牌視覺设计
時間/Time : 2021.9

文案、策劃/Branding & copywriter: 純芷
平面、插畫/Designer & illustrator :舒蘇
項目負責/Creative director:院長

空间设计/Space:TOJOY 拓居設計 朱志宏

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一个还原泰国街头奶茶的茶饮品牌。
我们抓住泰国街头轻松,快乐的生活态度,
放大品牌平价、简单、个性的年轻特色。
同时以泰國街頭常見的大大大象为原型,
开发了系列專屬於「泰大杯」的IP形象。

With this cup of milk tea, we want to bring you back to the streets in Thailand. We capture the happy and free attitude of Thai and amplify the brand spirits of being simple and having strong personality. A series of IP symbols are created to DrinkBigThai based on the images of lovely elephants in Thai culture.
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Creative time2021/11/16
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