咔噗咔噗功能性软糖品牌设计

通过与咔噗咔噗的前期沟通&全线产品消费主力的调研，从而锁定主流消费人群：80后、90后、泛及00后

“咔噗咔噗”品牌以给中国年轻人留下美好健康的时光印记为主旨，以满足年轻人健康为基础，以功能性糖果食品切入年轻群体。联合特殊医学食品研发机构的研发团队协同开发，创造真正属于中国年轻人的新健康营养食品，把食品变得更有营养，把营养品变得更好吃。

准确补充营养，趣味解决焦虑，随时掌握健康。

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Through the preliminary communication with KAPU & the investigation of the main consumers of the whole line of products, we can lock in the mainstream consumer groups: post-80s, post-90s, pan and post-00s

The brand of“KAPU” aims to leave a good and healthy time mark for Chinese young people, based on meeting the health of young people, and cut into the young group with functional candy food. Cooperate with the R & D team of special medical food R & D institutions to create new healthy and nutritious food that really belongs to Chinese young people, so as to make the food more nutritious and nutritious.

Accurately supplement nutrition, fun, solve anxiety, and master health at any time.

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Designers：七婳

Illustrators:摩羯

Account Executive:文艺老头