酒店品牌设计案例-圣约翰国际大酒店

品牌 : 圣约翰国际大酒店品牌设计

行业：酒店

设计：用简约的线条、黄金比例对称式

设计理念：应用名称元素、行业特性、品牌调性 设计出简约大气的品牌视觉体系

此项目系东部区域的海边星级酒店，酒店整体定位上偏向大气简约的风格，没有过多的繁琐，提倡简约而不简单。因而酒店的内部装修都偏向简欧轻奢风格，各功能区域相对比较集中。故而在品牌视觉设计中亦追寻此风格设计，让外来入住的游客能体会到温暖的阳光、舒适的沙滩，放松心情回归自然。

This project is a seaside star hotel in the eastern region. The overall positioning of the hotel is biased towards the style of atmosphere and simplicity, without too much fuss, and advocates simplicity rather than simplicity. Therefore, the interior decoration of the hotel tends to be simple and European, light and luxurious, and the functional areas are relatively concentrated. Therefore, we also pursue this style design in the brand visual design, so that foreign tourists can feel the warm sunshine, comfortable beach, relax and return to nature.