盛古作品 | 金绵竹，中国酒文化的在地之美

项目 PROJECT丨白酒包装设计、瓶型设计、创意设计

品牌 BRAND丨剑南春-金绵竹

作品创作人员：

主创 / 付木强、林靖淞

路至绵竹当有酒，一杯春酿寄相思。将绵绵春意，酿成金绵竹的在地文化之美。

When there is wine on the road to Mianzhu, send a cup of spring wine to send Acacia. Bringing the splendor of spring into the beauty of local culture of Jinmianzhu.

深入解析金绵竹品牌文化基因，查究金绵竹高地位、高品位源点顾客特性，寻求到一些品牌要素：酿酒之水纹、民俗之年画、酒体之精粹，以现代简约的美学考究融于金绵竹酒，尽显其清冽之美！

In-depth analysis of Jinmianzhu’s brand cultural genes, investigating the characteristics of its high-status and high-grade source customers, and seeking some brand elements: the water pattern of winemaking, the folklore New Year pictures, the essence of wine body, and the modern and simple aesthetics. Mianzhu wine shows its clear beauty!

水纹美学表达：稀有水波纹瓶型，采用曲面折光原理，刻画绵柔品质观感；

Aesthetic expression of water lines: rare water ripple bottle shape, using curved surface refraction principle to portray soft and soft quality perception;

国潮年画传承：瓶顶封盖采用中国大红，融合手工绘作的唐朝年画，彰显独特地域文化与丰厚文化传承，显露金绵竹独具魅力的“年”酒属性。

National Tide New Year Picture Heritage: The top cover of the bottle is made of Chinese red, combined with hand-painted Tang Dynasty New Year pictures, highlighting the unique regional culture and rich cultural heritage, revealing the unique charm of "Nian" wine attributes of Jinmianzhu.