宜简冒个泡

畅爽时刻，冒个泡

Bubbling in every joyful moment.

服务内容：品牌策划、品牌形象识别、包装设计、艺术插画

客户信息：重庆品正食品有限公司

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宜简是专注于苏打水领域的本土知名品牌，同时也是重庆国际马拉松赛事的官方指定用水。宜简气泡水在发展中不断进取，已然体现了为消费者提供安全放心的产品、让消费者拥有简单快乐的生活是企业的使命。

在对气泡水的整体包装设计中，我们聚焦宜简诉求，采取插画的形式，用趣味性的形式表达出活力、元气的状态去丰富包装画面；运用鲜明的包装元素及色彩差异化区别于其他产品，加深消费者印象，提高品牌的辨识度。借此打造出属于宜简个性化的标签，吸引年轻一代的喜爱。同时也通过包装设计清晰表达了宜简的标识口号，“生活宜简，身体宜碱”，传达出宜简气泡水简单快乐的生活方式。

Yijian is a well-known local brand focusing on soda water, and it is also the official designated water for Chongqing International Marathon. Yijian sparkling water keeps making progress in the development, which has already reflected the mission of the company to provide consumers with safe and secure products as well as let consumers have a simple and happy life.

In the overall packaging design of sparking water, we focus on the appeal of simplicity, adopt the form of illustration, and express the vitality in the form of fun to enrich the packaging picture; Use distinct packaging elements and color differentiation to distinguish other products, deepen the impression of consumers, improve brand recognition. To create a simple and personalized label to attract young generation. At the same time, the packaging design clearly expresses the simple logo slogan, 'Simple life, healthy body', conveys the simple and happy lifestyle.