家乡肉桂｜调味酱包装设计

家乡肉桂｜调味酱包装设计

Tastes of Hometown｜ Bechamel Sauces Package Designs

项目背景：

为品牌“家乡肉桂”设计了三款肉味调味酱——辣子牛肉酱、鲜虾鱼肉酱和冬菇鸡肉酱。由于产品选取了具有农家风味的三款口味，插画设计上选取了能凸现传统风味和农产品“拙”的调性的版画风格，再加上视觉强烈的单色风格，将版画的色调分明感表现得更彻底一些，对比更强烈。以此达到产品放在货架上，更能吸客户的注意力的目的。

Background Introduction:

It is a three kinds of bechamel sauce package designs for the brand “Tastes of Hometown”. We make three kind of tastes——spicy beef sauce, shrimp and fish Sauce, mushroom and chicken sauce. In order to show a boorish feeling and a sense of handwork, we put engraving as our visual style and try to make it concolorous, which makes much more stronger contrasts than general ways do, and furthermore, attracting customers's attentions in good shelfs.

（部分字体已通过iFront字体助手获得授权，部分图片授权商用源自网站Unsplash）