佳佳乐

快乐佳倍的星球

Happy planet, double joy.

服务内容：品牌形象识别、品牌策略、品牌价值重塑

客户信息：重庆佳佳乐食品有限公司

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佳佳乐食品有限公司，作为一家集休闲食品研发、生产、销售为一体的综合型企业，秉承着“做良心食品，做放心食品”的使命，十余年致力为顾客带来极致风味。经历其公司的搬迁扩大及技术的更新与完善，佳佳乐精益求精，不断地提升自己的品质，注重品牌的持续发展，并在先后的几年里荣获多项殊荣，成为国内食品品牌企业。旗下食品有众多忠实客户，其中独具特色的豆制品制作加工更是享誉全国，深受大众喜爱。

共和基于佳佳乐食品打造良心企业的诉求，为其进行全方位的品牌价值重塑，增加品牌的知名度及辨识度。在视觉策略中，我们提取出“樂”字作为包装的主题，采用鲜明的红色作主色调，构成视觉亮点。将汉字“佳”演变为两个数字符号“+”，结合“樂”字及微笑的表情，寓意着安全美味的食品带来加倍的快乐。

Chongqing Jiajiale Food Co., an enterprise focuses on leisure food research and development, as well as production and sales. Adhering to the mission of conscience food, produce safe food, more than ten years to bring the ultimate flavor for customers. Through the company's development and technical update, Jia Jia le excellence, constantly improve their own quality, pay attention to the sustainable development of the brand, and in the years that have won various honors, gradually become a domestic food brands. Gathering many loyal customers. Moreover soy processing is famous in the country, loved by the public.

Now ANNND based on Jia Jia le's appeal, for it to carry out a full range of brand design, increase public awareness of the brand and recognition. In the visual strategy, we extract the word "le" as the theme of the packaging, and use bright red as the main color to constitute the visual highlight. It turns the Chinese character "jia" into two numeric symbols "+" and combines the traditional character "le" with a smiling expression, implying a double joy.