一起卷凉皮 · LET'S ROLLS 视觉设计

品牌策划：Z . Baoer

视觉设计：伍拾玖

空间设计：Yang . Damie

所属团队：子然设计

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凉皮常见，卷凉皮不常见

一起卷凉皮，顾名思义，凉皮卷着吃。

贾平凹先生说过

（凉皮）是夏天食品，

三九寒天却有出售，吃者，男食者绝少，女人多，妙龄女人尤多。

薄到透光的面皮，当天手工制作，Q弹有韧劲

撒上满满配料的黄瓜丝，花生碎，面筋豆芽和灵魂撒子

卷成一个白白的胖子，外皮软糯内里丰富，绝了。

 

品牌传递一起吃，才好吃

吃卷凉皮必须一起的核心主张

旨在表达品牌和消费者之间的关系

一起既是品牌名，又双关带入引导指向

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Cold rice noodle is common, roll cold rice noodle is not common

Let's Rolls. As the name suggests, roll cold rice noodle to eat.

Mr. Jia Pingwa said

(cold rice noodle) it's summer food,

In the cold days of March 9, there are few eaters, few men, many women, especially young women.

Thin to transparent dough, handmade on the same day, Q bullet has toughness

Sprinkle with shredded cucumber, broken peanuts, gluten, bean sprouts and soul seeds

Rolled into a white fat man, with soft waxy skin and rich inside.

It's delicious to eat together

Eat Let's Rolls must be together with the core proposition

It aims to express the relationship between the brand and consumers

Together is both a brand name and a pun

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项目已落地

郑州正弘城负一层时光里

Let's Rooooolls !