新派衣库潮玩IP全案设计

项目丨新派衣库UNISIPE

服务丨玄心品牌

创意指导丨甜甜

IP潮玩全案设计

项目背景

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新派衣库是一家以街头穿搭为基础的新潮品牌，初创于广州。

新仔是新库宇宙的搭配大师，平凡的生活已经过够，够靓的穿搭才能体现年轻的活力，品牌主理人希望通过IP形象传递出，‘’新衣新升级，年轻活出范‘’的品牌理念。

整体形象采用荧光绿搭配大面积的黑色，未来感十足，拥有极强的时尚范，新吸引年轻消费者关注品牌。新仔热情活力、追求极致的穿衣搭配，生活压力也不能掩盖对时尚的热爱。

新派衣库，升级你的时尚武器库！

Xinpai Yiku, founded in Guangzhou, is a trendy brand based on street wear. Xinzai is the new kuyu universe with the master, ordinary life has been enough, enough beautiful dress can reflect young vitality, brand managers hope to pass the image of IP, 'new clothes new upgrade, young to fan' brand concept. Overall image with fluorescent green with a large area of black, full sense of the future, with a strong fashion fan, new attention to attract young consumers brand. Xinzai enthusiasm and vitality, the pursuit of the ultimate dress collocation, the pressure of life can not cover up the love of fashion. New Wardrobe, UPGRADE YOUR FASHION ARSENAL!