茶十五 / Tea 15 Branding &Packaging

ART DIRECTOR: Stan Ro

DESIGNER: wenfeng、DaLiao

YEAR : 2019

CLIENT: 茶十五

茶十五创立于上海，三个爱茶之人潜心多年武夷岩茶诞生了该品牌。在品牌标示的设计中，我们重新整理了信息的表达，将中文十五以数字的方式呈现，符号感更强。茶字的设计中，我们切断了所有的笔画连接，并以此展开品牌独有的纹样。一切都回归自茶本身，数字无需解读，一切都可以更加轻松自然。

Tea Fifteen was founded in Shanghai, and the brand was created by three tea lovers who concentrated on Wuyi Yancha for many years. In the design of the brand logo, we rearranged the expression of information, and presented Chinese fifteen in digital form, with a stronger sense of symbols. In the design of the tea word, we cut off all the connections of the strokes and used this to develop the unique patterns of the brand. Everything comes back from the tea itself, the numbers do not need to be interpreted, everything can be more relaxed and natural.