正格资本IP | 牛阿健

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服务内容：品牌形象识别、品牌策略、IP设计

客户信息：正格资本

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正格资本聚焦于海内外各大行业及企业的产业投资、并购基金、股权投资、风险投资及增值服务。丰富的实战经验，优质的海内外资源及灵活的战略部署能力，使正格资本与海内外上百家企业建立了战略合作关系。

雄厚的企业实力让正格资本在行业中具有先驱者与引领者的地位，但一定程度上缺乏品牌辨识度，如何让企业从众多竞争者中脱颖而出，加深大众对于企业的记忆是首要问题。经过思考，TBH LAB决定利用超级IP形象增加品牌辨识度，丰富品牌资产。

因此而孵化出的超级IP形象“牛阿健”，代表稳健、坚定与勇猛，预示企业稳扎稳打，蓬勃发展的未来趋势。“牛”本身是拥有勇气与力量的代表，同时在金融与股市中也承载着上升的希冀。通过这种富有人格感染力的角色塑造，赋予企业形象独特的生命力，拉近正格资本与用户之间的距离，加深企业在大众认知中的印象。

Zhengge Capital focuses on industrial investment, M&A fund, equity investment, venture capital and value-added services for major industries and enterprises at home and abroad. With rich practical experience, high quality resources at home and abroad and flexible strategic deployment ability, Zhengge Capital has established strategic cooperative relations with hundreds of enterprises at home and abroad.

How to make the enterprise stand out from many competitors and deepen the public's impression of the enterprise is the major issue. After consideration, TBH LAB decided to use super IP image to increase brand recognition.

Therefore, the incubation of the super IP image " Ajian Niu ", on behalf of steady, firm and brave, indicates that the enterprise slow and steady, vigorous development of the future trend. The image of ‘cow’ itself is a symbol of courage and strength, carries hopes in the financial and stock markets. Through this kind of character shaping, the enterprise image is endowed with unique vitality, and the distance between positive capital and users is shortened, and the impression of the enterprise in the public cognition is deepened.