「杠上花」沸腾鱼餐饮品牌全案设计 | 花椒创意

杠上花沸腾鱼BOLLING FISH HOUSE

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·Art Director 辛直（定位策划）

·Designer 辛直（视觉呈现）

·Illustrator 辛直、苏五七

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杠上花沸腾鱼位于加拿大。以川菜麻辣鱼为主打。我们希望打造年轻新潮的中国印象。以川渝文化、传统文化为积淀。融入麻将、折扇、鱼跃龙门等中式元素。输出中国文化，让传统的东西焕然一新。中国文化的觉醒，让国人自信，有民族自豪感。我们希望设计也有担当。能传递一些有意义的东西。

品牌整体我们运用书法字，泼墨感，大胆红黑色对比，个性的插画元素。让人产生沸腾、火辣的视觉印象。让人看到设计就能感受到产品的鲜香麻辣。用设计传递中国文化精神。

Boiling Fish House in Canada. Sichuan spicy fish is the main dish. We hope to create a young and trendy impression of China. Based on Sichuan and Chongqing culture and traditional culture. Chinese elements such as mahjong, folding fan and fish leaping dragon's gate are integrated.

Export Chinese culture and make traditional things take on a new look. The awakening of Chinese culture makes Chinese people confident and have a sense of national pride. We hope that the design also has responsibility. Can convey something meaningful.

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