珍极酱油包装升级 丨 CALLBACK.DESIGN 超表达设计

珍极酱油包装升级

包装升级，调味品包装设计

Zhenji soy sauce is a clas­sic prod­uct of Zhenji brand for 30 years. This up­grade should con­tinue the cog­ni­tion of clas­sic prod­ucts and es­tab­lish the fa­mil­iar in­ti­macy and fa­mil­iar strange­ness of old users

Im­prove the sense of prod­uct qual­ity, meet the cur­rent fam­ily aes­thetic stan­dards, and af­fect the con­sump­tion habits of young peo­ple

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珍极酱油是珍极品牌30年经典产品，本次升级要延续经典产品认知，建立老用户的熟悉的亲切感和熟悉的陌生感

提升产品品质感，符合当下家庭审美标准，影响年轻人的消费习惯