UZZE THE LUBRICATING FLUID 优至润滑液

荣获国际奖项 2021MUSE缪斯国际设计奖（Muse Creative Awards）银奖

日本UZZE旗下的两性健康产品，我们采取了一种最冷静的方式来传递两个最重要的品牌信息——它来自日本，它能给你极致的安全感。 与此同时，我们也考虑到了它作为快消品的基因，用「水滴」作为核心视觉。值得一提的是，为了让使用者迅速get卡片式包装的使用方法，我们在icon设计上注入了一些巧思

This is the sextual-health product of UZZE, Japan. We have adopted a calmest way to deliver the two most important brand messages: it comes from Japan, and it can give you the ultimate sense of security. At the same time, we also took account of its gene as the FMCG, with a simple water drop shape as the core vision of the packaging, coordinated with a simple icon design to express its unique card-style patent packaging, allowing consumers to quickly and intuitively understanding how to use the product

Client: キキン・ジャパン株式会社

Photography: Value Plus

Category: Packaging Design

Location: Tokyo, Japan

Award: Muse Awards Silver Winner 2021

Designer: Ziyuan WU

Designer: Yimin Zhao

Art Director: Yimin Zhao