半饱半醉 I 餐饮VI设计 DBLUEDESIGN 洛蓝设计

半饱半醉 I 大隐于市的都市小酒馆

半饱半醉是香港著名的艺术家欧阳应霁创立的餐饮品牌，常年位居深圳大众点评榜首，没有过于花哨的装潢，置身于此，像是在家喝一口小酒、尝一小口下酒菜，让人感觉温暖又自在。“半饱半醉是理想中的生活状态，保持半饱才能让身体保持敏感，保持好奇，这是最放松的状态。”

标志设计上两个设计重心；一是对于饱（饱腹酣畅）和醉（微醺写意）的字形勾勒；二是用米粒的形态勾结的视觉平衡，让设计与品牌业务产生直接的关联。图形根据品牌理念，用一套”庄周梦蝶“的故事诠释半饱半醉的品牌哲理。庄周在民间典故和古典艺术里是悠然自得人生状态的缩影；蝴蝶更是美好的化身。庄周半饱半醉惬意的形象易联想，有画面感；不需要用文字描述画面；符合小酒加小菜的消费场景和品牌外在形象。

Logo design on the two design focus; One is the outline of the shape of the full (full) and drunk (slightly drunk freehand); The second is to use the shape of rice grain colluding visual balance, so that the design and brand business have a direct correlation. Graphics according to the brand concept, with a set of "Zhuangzhou dream butterfly" story interpretation of half-full half-drunk brand philosophy. In folk allusions and classical art, Zhuang Zhou is the epitome of leisurely and complacent life. Butterflies are the embodiment of beauty. Chuang Zhou half full half drunk comfortable image easy to associate, there is a sense of painting; You don't need words to describe the picture; In line with the consumption scene and brand image of small wine and small dish.