木原纪品牌系列PPT

项目丨木原纪

R’TREE木原纪/2021.09起

服务丨SERVICE

品牌策划/品牌视觉/产品包装

团队丨富凯策划

品牌策划/陈美慈

主案设计/刘倩kris

项目背景

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木原纪是由Z世代团队创造的第一个护肤品牌， “木”代表新生，希望，新生代；“原”代表元气，原本，初心。

木原纪致力于打造一个能引领新一代新生创业，凝聚团队，承载梦想的创业平台！以“创变者”姿态引领00后演绎“新生代”！让新生代小伙伴创造属于自己的梦想，不忘初心，不畏失败，不惧未来，快乐成长。

R'TREE is the first skin care brand created by the Generation Z team. "Wood" represents new life, hope, and new generation; "Yuan" represents vitality, originality, and original intention.

R'TREE is committed to creating an entrepreneurial platform that can lead a new generation of new entrepreneurs, gather teams, and carry their dreams! Lead the post-00s to interpret the "new generation" with the attitude of "change maker"! Let the new generation of friends create their own dreams, not forgetting their original intentions, not afraid of failure, not afraid of the future, and grow up happily.