果狸叔叔X优选鲜果

项目丨果狸叔叔

服务

品牌定位/品牌视觉/产品包装

团队丨七十二计

主案设计/卢洲超

插画设计/Myron

C4D渲染/鸽子

文案策划/大吉

项目背景

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GUOLISS果狸叔叔是一个鲜果品牌品类的年轻品牌，携刻了当下社交属性，采用朴实、勤劳、真实的态度面向群体，以果蔬为名，为健康证明。果狸叔叔拥自家果园的同时整合了身边众多果农一起努力，在产品最佳采摘季节合力将他们采摘后输送给到消费者，力争让消费者吃上便宜又新鲜的水果，享受更健康美好的体验，这就是果狸叔叔的价值。

爆品思维切入

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黄金百香果和 普通百香果的区别（产品功能性塑造——文案和场景）通过品 个是品牌的记忆点和认知从项目启动时候就开始积累，为后面的路做铺垫。

Project background

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GUOLISS is a young brand in the fresh fruit brand category. With the current social attributes, GUOLISS adopts a simple, hard-working and real attitude towards the group, and takes fruits and vegetables as the name to prove health. While he owns his own orchard, he integrates the efforts of many fruit farmers around him and delivers them to consumers in the best picking season, striving to let consumers eat cheap and fresh fruits and enjoy a healthier and better experience. This is the value of Uncle Civet.

* 作品最早发布于站酷