SENIOR JOHN / 老约翰2021年台历

老约翰绘本馆是中国浙江宁波的一儿童绘本阅读、绘本租赁、绘本课程及绘本销售的文化品牌机构，在品牌LOGO原有的基础上研发记忆点，延伸出一些列的新思维，围绕着“想象力”的核心理念来做主推动力，将整个品牌系统的打造成为更具个性，更具延展性的强大生命力品牌，同时也将强大的记忆点演绎出了独特个性的IP形象，丰富了品牌在后期推广中所赋予的强大内容，让整个品牌更加的生动趣味，印记品牌在老约翰这个品牌里发挥出了对品牌与市场的强有力的结合，也是真正意义上的品牌系统纵深。

本次案例展示为2021年台历设计，单本台历为老约翰创造了不错的收益。

The old John picture book library is a cultural brand organization for children's picture book reading, picture book leasing, picture book courses and picture book sales in Ningbo, Zhejiang Province, China. It develops memory points on the basis of the original brand logo, extends some new thoughts, and makes the main driving force around the core concept of "imagination", so as to make the whole brand system more personalized and extensible Vitality brand, at the same time, deduces the unique IP image of the strong memory points, enriches the strong content given by the brand in the later promotion, makes the whole brand more vivid and interesting, and the imprinted brand plays a strong combination of the brand and the market in the old John brand, which is also the real brand system depth.

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