品牌VI设计 情緒藥房 Mood Pharmacy

Visual identity design MOOD PHARMACY is a virtual project which focuses on young people’s mental health. In an age of seeking for rapid development , our way of life has changed to a great extent. The busy tempo of city life has resulted in excessive pressure and low quality of life. Mental health problems among young people have become a serious issue.<br>My project MOOD PHARMACY aims to relieve pressure and negative emotions in the fast-paced life. Through the diagnosis of different emotional problems, it provides space for people to pour out their heart and offering suggestions. Thus MOOD PHARMACY is made as an ideal emotional utopia.<br><br><br> VI设计项目《情绪药房 MOOD PHARMACY》是对年轻人情绪与压力的反思。时代的发展与进步从很大程度上改变了我们的生活方式，人们不再是以往的男耕女织，简单的分工合作，而是加入了如今的社会竞争中，一二线城市快节奏、高强度的生活节奏自然也给年轻人的生活和工作带来了不少的压力，情绪被压抑住，而压力却往往难以释放，只能自我消化。<br> 品牌《情绪药房 MOOD PHARMACY》意在缓解年轻人在快节奏生活中的麻木与压抑，通过对不同情绪问题的分析与诊断，给人们空间去倾诉苦闷，短暂的告别繁杂的人情世故，并给出适当提议与方法，进而营造出一个理想的“情绪乌托邦”。