JENO芥绿IP | 芥绿星人

自律中的“豹”力美学。

'Leopard' force in self-discipline.

服务内容：品牌形象识别、品牌策略、IP设计、艺术插画

客户信息：芥绿餐饮管理有限公司

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在随心所欲与佛系养生两大话题被大众热议的当下，JENO芥绿始终坚持探寻自律的生活与人之间的和谐关系。针对品牌的目标客群，为了使其更好地联结到热爱健身的年轻群体，TBH艺术家基于品牌文化的符号 “豹”，用诙谐幽默地描绘方式，为JENO构建一系列的IP人物故事。

JENO IP宇宙中，以“豹”衍生出的守护卡路里平衡的“芥绿星人”与投放病毒的 “FAT星人”。赋予双方强烈的个性表达，用一系列故事引发大众对于随意性与自制力之间矛盾关系的探讨，因此直观生动地表达出品牌的核心理念。通过一些列IP故事的讲述，不断强化品牌影响力，引起年轻群体的共鸣，拓展新的客群市场。

At a time when the two topics of freewill and health care have been highly discussed by the public, JENO always insists on exploring the harmonious relationship between self-disciplined life and human. Aiming at the brand's target audience, TBH artists created a series of IP character stories for JENO based on the brand's cultural symbol 'leopard', which is portrayed in a humorous way, in order to better connect it with the young people who love fitness.

In the JENO IP universe, the 'leopard' derived from the 'mustard green' to protect the balance of calories and the 'FAT' to release the virus. Giving both sides a strong expression of personality, with a series of stories to trigger the public to explore the contradiction between randomness and self-control, so intuitively and vividly express the core concept of the brand. By telling a series of IP stories, the brand influence is constantly strengthened, resonates with the young group, and expands the new customer market.