高端宴会定制品牌-VI视觉设计

-BANQUET 20A·廿宴-

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品牌名称取自品牌方场所，深圳湾一号20A，中文名称选用20的繁体字“廿”

廿宴是为高端圈层人士提供符合自身定位的宴会设计方案及私宴场所，期望打造一个资源互换搭建平台

所以在制作图标时，选用了邀请函作为图形化意向

摒弃了常规的信封图案，采用了更为现代的邀请函形式

增强品牌的现代观感，同时为品牌塑造标语为“an invitation from new lifestyle”，与图标呼应

同时可以通过改变邀请函的长短，来增强品牌的延展性

在颜色选取上，品牌方希望打造一个复古高级的品牌观感

所以选择了绿和橙作为品牌主色，增强复古气息

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The brand name is from the brand venue, Shenzhen Bay No. 20A, and the Chinese name is "20", the traditional Chinese character "20A".

20A Banquet is designed to provide banquet design programs and private banquet places for high-end professionals in line with their own positioning, hoping to create a platform for resource exchange

Therefore, the invitation letter was selected as the graphic intention when making the icon

The traditional envelope design has been abandoned in favor of a more modern invitation form

Enhance the modern look and feel of the brand, and create a slogan for the brand as "an Invitation from New Lifestyle", echoing the icon

In terms of color selection, the brand side hopes to create a retro and senior brand feeling

So I chose green and orange as the main colors of the brand to enhance the retro atmosphere

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logo/icon design:hualun

layout design:xutian/yang jingsen

poster design:jing

Result-diagram design：Qurany/Polar/Ltda./Associates/Alexandre Pietra/Bureau Rabensteiner

*提案中部分图片源自网络，仅做效果展示，未商用，侵删