游戏公司IP设计
深圳/平面设计师/4年前/2862浏览
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游戏公司IP设计
Leyi Game IP Design
乐易IP设计
Time 时 间: 2021
Design Company 设计公司:Diameter Design 直径设计
Director 总 监:Catelyn 郭 静
插画设计师:张丹琳 | Syou | 斯 斯 | Sherry
PROJECT BACKGROUND:
创作背景:
Leyi advocates the corporate philosophy of delivering happiness, which is deeply embedded in the corporate culture + product output. Leyi mascot will continue to continue this concept with the amplification of temperature to "transmit happiness". Based on this consensus, IP design revolves around " Happiness is the core idea, based on the world's happiest animal "Short Tail Dwarf Kangaroo", combined with "the world's largest land carnivore" and has the same flexible hands as a game toy polar bear to expand its creativity. To maximize the combination of Leyi values and the product attributes of the game, it aims to bring a happy value experience to the target audience. The creative point is based on everything that will return to the original intention and maximize the "delivery of happiness"!
乐易倡导传递快乐的企业理念,此理念深度贯穿于企业文化+产品输出,乐易吉祥物将会继续延续这一理念带着温度的放大“传递快乐”,基于这一共识,IP设计围绕“快乐”为核心创意,以全世界最快乐的动物“短尾巴矮袋鼠”为基础造型,结合了“世界上最大的陆地食肉动物”且具有与游戏玩具同样灵活的双手北极熊展开创意。最大限度的将乐易价值观与游戏的产品属性结合起来,旨在给目标受众带来快乐的价值体验。创作点基于一切将回归初衷,将“传递快乐”最大化!
www.zhijinglink.com
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