游戏公司IP设计

Leyi Game IP Design

乐易IP设计

Time 时 间: 2021

Design Company 设计公司:Diameter Design 直径设计

Director 总 监：Catelyn 郭 静

插画设计师：张丹琳 | Syou | 斯 斯 | Sherry

PROJECT BACKGROUND:

创作背景：

Leyi advocates the corporate philosophy of delivering happiness, which is deeply embedded in the corporate culture + product output. Leyi mascot will continue to continue this concept with the amplification of temperature to "transmit happiness". Based on this consensus, IP design revolves around " Happiness is the core idea, based on the world's happiest animal "Short Tail Dwarf Kangaroo", combined with "the world's largest land carnivore" and has the same flexible hands as a game toy polar bear to expand its creativity. To maximize the combination of Leyi values and the product attributes of the game, it aims to bring a happy value experience to the target audience. The creative point is based on everything that will return to the original intention and maximize the "delivery of happiness"!

乐易倡导传递快乐的企业理念，此理念深度贯穿于企业文化+产品输出，乐易吉祥物将会继续延续这一理念带着温度的放大“传递快乐”，基于这一共识，IP设计围绕“快乐”为核心创意，以全世界最快乐的动物“短尾巴矮袋鼠”为基础造型，结合了“世界上最大的陆地食肉动物”且具有与游戏玩具同样灵活的双手北极熊展开创意。最大限度的将乐易价值观与游戏的产品属性结合起来，旨在给目标受众带来快乐的价值体验。创作点基于一切将回归初衷，将“传递快乐”最大化！

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