古彩颜料品牌视觉设计

Branding / Packaging Design

Designer：旖旖 Yvonne

Client: 上海奥文画材有限公司

当下中国市面上的国画颜料大都基于传统视觉，古彩品牌和视觉设计专注于通过现代的视觉元素表达古典，其碰撞产生出传统与现代之间的对话，从而使品牌视觉以其独特的美学在市场上脱颖而出。

Companies nowadays often prefer to brand their Chinese painting pigments based on traditional visual images. The brand and visual design of the GUCAI concentrate on generating a dialogue between tradition and modernity by expressing the classical elements with an innovative attempt. The finished visual identity allows the product to stand out in the market with its unique aesthetics.​​​​​​​