茶园物语｜地域文化茶饮礼盒包装设计（上）

茶园物语｜地域文化茶饮礼盒包装设计（上）

Chinese Regional Tea Drink Series (ChapterⅠ)

项目背景：

“茶园物语”品牌致力于服务年轻茶饮爱好者，本系列产品定位为高端礼盒茶罐，命名为“地域文化茶饮系列”。

这次展示包含两款产品——武夷红袍和潮州单枞。插画上以汉服女性和少数民族女性为主打视觉元素，配合地域建筑、自然景观和中式装饰，凸显茶叶产地独特的文化魅力，给予消费者饮用价值以外更多的视觉享受。

Background introduction:

The brand “Tea Stories” focuses on young consumer market of Chinese traditional tea drink, this product is included in a high-end tin cans series of package design named “Chinese regional tea drink series”.

This time we gonna show you two product of the series. Those illustrations on the tin cans mainly include ancient Chinese and minority costumes with regional architectures, landscapes and decorations, showing the beauty of unique cultures, giving extra value of drinking with visual enjoyment.