盛古作品 | 吴者尽赏酿夫功。

项目 PROJECT丨白酒包装设计、瓶型设计、创意设计

品牌 BRAND丨吴者

奖项 AWARD | A' design award 2021

作品创作人员：

主创 / 付木强、林靖淞

文案 / 曹理沛

我们对于吴者的设计构建，充斥了情怀的打磨，结合古老年代的器型，以及当地的特色文化，我们将瓶子设计得像一首诗。

Our design and construction of Wuzhe is full of feelings, combined with the shape of the ancient age and the local characteristic culture, we designed the bottle to look like a poem.

我们结合部分出土的吴越文物器型特点，与代表了吴文化的典雅玉器重组，经由现代化手法改造打磨，褪去传统中的糟粕，吸纳文化里的精髓，最终在设计上呈现出吴者酱酒精致典雅风格。

We combined some of the unearthed Wu and Yue cultural relics and recombined them with the elegant jade that represents the Wu culture. After modernization and polishing, the dregs in the tradition are removed, and the essence of the culture is absorbed. Finally, the design shows the “refined and elegant style” of Wuzhe Chinese Baijiu.

把酒酿成诗，一定要借吴地古韵的诗意。“吴者”字体我们采用的是甲骨文变形，瓶盖是仿造吴越出土文物的器型设计，再点缀变形自吴国岩山窖藏文物的玉器，搭配悠然的绿色。整个产品的设计，就是古老文化的韵味，和岁月柔和的风情。

To make wine into poetry, we must borrow the poetic flavor of ancient rhyme in Wudi. The font of "Wu Zhe" is an oracle-bone inscription, and the bottle cap is designed to imitate the cultural relics unearthed in Wuyue, and then embellished with jade deformed from the cultural relics of Wu Guoyan Mountain, with a leisurely green color. The design of the entire product is the charm of the ancient culture and the gentle style of the years.