盛古作品 | 窖客境界，自成高格

项目 PROJECT丨白酒包装设计、瓶型设计、创意设计

品牌 BRAND丨窖客·境界

奖项 AWARD | iF design award 2021

作品创作人员：

主创 / 付木强、林靖淞

文案 / 曹理沛

本次的作品是一款中国白酒的包装设计。中国有句哲理，叫做“大道至简”，意指大道往往直击本质。“窖客”酒的本质就是“格调”，在纯粹的黑色中点缀格调，是“窖客”酒的设计境界。顶部的“活性呼吸头”可以让酒在瓶中达成“微氧循环”，走向持续的自然老熟，既有品赏差异化，也具备收藏价值。

Our entry is a packaging design of Chinese liquor. China has a philosophy called "Great truths are always simple”,which means that fundamental principles are invariably straightforward and can be explained very concisely in simplewords.The essence of "Jiaoke" is "style". Embellishment of style in pure black is the design realm of "Jiaoke". The "active breathing head" on the top allows the wine to achieve a "micro-oxygen cycle" in the bottle, towards a continuous natural aging, which has both a taste difference and a collection value.

为中国白酒重新定义饮酒模式。我们在传达一个理念，就是简单而不平凡，剔除掉一切花俏冗杂的表达，只保留最基础的本质意义，用一些纯粹的东西来给用户留白，能够看着我们的设计发挥自己的想象。

Redefine drinking patterns for Chinese liquor. We are conveying a concept that is simple and not ordinary, removing all the extra expressions, only retaining the most basic essential meaning, using some pure things to leave the user blank, and being able to watch our design play its imagination.