[VRD 2021] 百朋便利店 品牌设计
深圳/平面设计师/4年前/67091浏览
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[VRD 2021] 百朋便利店 品牌设计
[VRD]
#VRDbrand
#Visual Recycle
#上合式品牌设计
#VRD设计
[BPmart百朋便利店 品牌设计 ]
| 理念梳理 | 标志设计 | VI设计 | 动态展示 |
再接触便利店行业,我们做了基础调研后,发现便利店行业的一些属性特点,同时也希望帮助客户挖掘百朋便利店自身的个性差异。我们在品牌的名称“百朋”中挖掘到了“百=100”+“朋=朋友”,再结合品牌创始人的“创业与梦想”的初心,我们打造出50+50=100的品牌基因,“每个人最重要的朋友,是LIFE生活与DREAM梦想”。
因此延展出以BP为特点的两个吉祥物,活泼热情的形象给人满满正能量,结合具有明显识别度的logo与vi,“DREAM&LIFE”搭配出代表梦想的热情红,和代表生活的活力橙,可以更直接的传递给消费者,BPmart百朋便利店是一个具有快消便利属性的品牌,也具备轻松有趣潮流的附加属性,为未来手办潮玩的延展做预热。
Time:2020.08
Creative Director:Ericc Young
Design Director:Xie Jun
MGD Director:MZ Lee
2021 VRDbrand.Co.,Ltd.All Rights Reserved
#VRDbrand
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