烘焙品牌 vi设计 甜品vi设计 蛋糕店品牌vi设计 LOGO

项目背景

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MacaRon是一家主打可爱甜美的马卡龙甜品品牌。

以可爱甜美风的设计感，将马卡龙以更生动的形象展示与眼前，赋予品牌新的活力，使其更贴近现在年轻人的喜好。以“让美食来治愈你” 的核心理念，使品牌更具亲和力。品牌以“马卡龙粉”与“清甜蓝”为主设计基调，整体设计独具甜美清新，却又不失稳重。

Background of the project

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MacaRon is a sweet and lovely macaron dessert brand.

With a lovely and sweet design, the macaron is displayed in a more vivid image, giving the brand new vitality and making it closer to the preferences of young people today. With the core concept of "Let gourmets heal you", the brand is more affinity. The brand is based on "Macaron powder" and "Sweet Blue" as the main design tone. The overall design is uniquely sweet and fresh, yet stable.

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*部分辅助照片来自网络，未商用，侵删*