2020嘉士伯经销商大会

项目丨PROJECT

2020嘉士伯经销商大会/2019-12

服务丨SERVICE

全案策划/舞美视觉

出品丨谱思设计

设计总监/CC

策划总监/左治

项目组长/JOSH

建模渲染/小A

平面/vv

项目背景

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嘉士伯啤酒集团是一家主打啤酒饮品的国际品牌之一

嘉士伯是世界第四大酿酒集团，于1847年创立，主要消费人群为新锐年轻人，致力于打造别具一格的啤酒品牌，让每一位顾客体验到浓情甜蜜的生活。活动以“嘉士伯远航号”为创意展开，创新式开展嘉士伯全国经销商大会。用充满仪式感的创意内容给经销商伙伴带来精彩的视听盛宴，用更深度的沟通方式、更具互动性的现场体验，让经销商伙伴与品牌产生情感的强联结。从而促进品牌与渠道的合作共赢。

嘉士伯-可能是世界上最好的啤酒

Carlsberg Beer Group is one of the main international brands of beer beverages.

Carlsberg is the world's fourth largest brewing group. It was founded in 1847. The main consumer group is young and up-to-date. It is committed to creating a unique beer brand and allowing every customer to experience a sweet life. The event was launched with the idea of "Carlsberg Voyage", and the Carlsberg National Dealer Conference was carried out in an innovative way. Use creative content full of ceremonial sense to bring a wonderful audio-visual feast to dealer partners, and use deeper communication methods and more interactive on-site experience to make dealer partners have a strong emotional connection with the brand. So as to promote the win-win cooperation between brands and channels.