LIFECAMP | 生活教育营地

具备信任感和历史感的教育咨询机构。

A highly reliable and historic education consulting organization.

服务内容：品牌形象识别、品牌网站设计

客户信息：教育咨询

项目时间：2018

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lifecamp是重庆地区最大的室内青少年教育营地，作为其母公司启诚朗博教育集团旗下最新的教育品牌，主要面对6-15岁的青少年提供文化及艺术的专业化、个性化和具有国际视野的教育服务。Lifecamp的发起人希望品牌的视觉体系可以体现出带有古典和学术气质的专业感和信赖感，另一方面，作为一个赢利性教育机构，品牌需要注入适量的儿童元素以吸引客户和明确品牌定位。我们最终向客户提供了一个具有古典韵味的铜版画印章为logo的解决方案，配合明亮而富有时代感的色彩系统，以回应客户在调性方面的需求。

Lifecamp is the largest indoor youth education camp in Chongqing. As the latest education brand of its parent company, ALL IN EDUCATION group, Lifecamp mainly provides professional, personalized and international vision education services for 6-15-year-old youth. The founders of Lifecamp hope that the visual system of the brand can reflect a sense of professionalism and trust with classical and academic ethos. On the other hand, as a profit educational institution, the brand needs to inject appropriate children elements to attract customers and clear brand positioning. We provide the solution to customers with a representational children image as a logo finally, and present it in the style of classical print to respond customers' requirements on style.