东昂商学品牌设计

DONGANG 东昂商学院

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DESIGN: WIDESTONE

YEAR: 2021

CLIENT: 东昂投资

DongAng Business School is an elite business school initiated by Dong-Ang Investment and jointly established by various EMBA teachers and outstanding investors, aiming at cultivating professional talents of various industries for professional enterprise managers and empowering enterprise capital. Before listing, it has raised nearly 10 billion yuan for the service of incubators, and cultivated and participated in hundreds of profitable enterprises with core competitiveness in consulting operations.

East the brand concept from moral through, has the profound eastern philosophy, symbol modelling from Zheng Xie bamboo scenes in the rock bamboo maintain qingshan, encounter difficulties still tall and straight, from the perspective of brand combined with business characteristics we use "bamboo" brand concept extension system, bamboo is the fastest growing plants in the world, have the vitality and the wind of the gentleman, We will help more companies grow faster and more healthily.

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东昂商学院是由东昂投资发起并联合各大EMBA授课老师及优秀投资人开办的精英商学院，旨在培养职业企业管理者各类行业的专业人才，助力企业资本赋能。在上市前为孵化企业服务融资总额近百亿，培养和参与咨询操作的有核心竞争力盈利型企业数百家。

东昂品牌理念出自道德经—正心、明道、取势、优术、合众、践行，具备深厚东方哲学思想，标志造型源于郑燮《岩竹》咬定青山中竹林的场景，历经磨难依旧挺拔，从品牌角度结合商业特性我们用“竹”概念延展品牌系统，竹是世界上生长最快的植物，具备生命力且有君子之风，帮助更多企业更快、更健康成长。

竹本固，固以树德，君子见其本，则思善建不拔者。

竹性直，直以立身；君子见其性，则思中立不倚者。

竹心空，空以体道；君子见其心，则思应虚受者。

竹节贞，贞以立志；君子见其节，则思砥砺名行。