小笛的科学吧 | IP设计 | 品牌全案设计

Project：XIAO DI FOR AR BRAND

Design：Fei

3D Modeling：刘婕 毛万鑫

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小笛的科学吧是全国第一个搭载AR技术的交通科技科普馆，采取虚实整合模式，在充实科普教育的同时，搭配编程配套课程与现场体验活动孩子深度启迪。

此次品牌升级，针对小笛客群与客群对品牌印象进行前期分析，找出品牌洞察，以小笛整体形象为出发点进行IP设计，打造新的视觉印象，将整体设计系统优化规整升级。

XIAO DI FOR AR is the first transportation science library equipped with AR technology in China. It adopts a virtual-reality integration mode to enrich popular science education, and at the same time, it is equipped with programming courses and on-site experience activities to deeply inspire children.

In this brand upgrade, preliminary analysis was conducted on the customer group and the brand impression of the customer group to find out the brand insight. IP design was carried out with the overall image of the small flute as the starting point to create a new visual impression, and the overall design system was optimized and upgraded

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