五桂堂 2022

离过去和未来最近的地方

The nearest place to the past and the future.

服务内容：品牌形象识别、品牌策略、品牌推广及传播

客户信息：五桂堂2022

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五桂堂2022是商业+产业+文化为一体的高度复合型第五代商业综合体。项目坐落于涪陵母城最核心的八角井区域。项目建筑总面积7万多平米，在城市更新的过程中，基于项目的文化属性，项目保留了天主教堂、火神庙、赖八省等历史文化建筑并邀请日本YAMANE DESIGN DIRECYIONS的创始人山根格教授来负责项目整体规划，五桂堂2022的诞生，无疑是八角井区域在等待近十年之后涪陵乃至整个西南片区第五代复合型商业体的一次革新。商业中心+商务中心+文化中心+人居中心的定位，将再次定义五桂堂商圈为涪陵真正的城市核心商圈。

NAP PARK is a fifth-generation commercial project integrating commerce, industry and culture. It is located in Bajiaojing area, the core of Fuling down-town, with a total construction area of more than 70,000 square meters. In the process of urban renewal, based on the cultural attribute of the project, the project retains the temple of fire, the Catholic Church. The founder of YAMANE DESIGN DIRECYIONS in Japan is invited to take charge of the overall planning of the project. The birth of NAP PARK is undoubtedly an innovation of the fifth-generation complex commercial complex in Fuling and even the whole southwest area after nearly a decade of waiting for Bajiaojing area.

在项目整体形象的建立上，基于项目承载历史联结未来的核心思想——“离过去和未来最近的地方。”共和深挖区域历史文化，在品牌识别的表达上，我们深挖项目里保留下来的五桂堂这一历史文化建筑，并根据五桂堂的历史故事提取了以桂花为核心创作元素，以此为项目打造了具有文化及视觉识别力的超级符号；

On the establishment of the overall image of the project, based on the core idea that the project carries history and create a connection to future. ANNND research the history and culture of the region, concentrates its meaning as "The nearest place to the past and the future." Therefore the concept of visual design is established on this aspect.