JESSY'S GARDEN｜花果拼配袋泡茶系列包装设计

JESSY'S GARDEN｜花果拼配袋泡茶系列包装设计

JESSY'S GARDEN｜Blending of Tea Ball Package Designs

项目背景：

JESSY'S GARDEN是一家主打现代茶饮的品牌，主张传统茶饮的现代化，让传统茶饮通过形式的改变，适应现代人的日常生活方式，新系列产品（什锦下午茶）主打三款茶饮，包括茉莉白茶、玫瑰红茶和柠檬绿茶。

基于产品是花果拼配袋泡茶，调性方面更偏向小资情调，让人联想到英式茶饮的优雅，且产品风味的形象较为突出，在充分调研过后，我们最终确定了以水彩风格作为表现的形式，玫瑰、柠檬、茉莉为主形象。烫金的简洁曲线，在引导构图的同时，也增添美感

包装结构设计方面，我们采用了抽拉式的硬质盒子，密封茶包包装更适合随时冲饮。另外，我们也设计了散装铁罐款，方便送礼。

Background Introduction:

JESSY'S GARDEN is a brand of modern tea drink. It advocates modernization of traditional tea drink in order to adapt modern daily life through changing ways of drinking. The new series of products "The essence of afternoon tea" includes 3 kinds——"Lemon Green Tea, Rose Black Tea, and Jasmine White Tea".

Because the products are blending of tea balls, it gives us a feel like bourgeoisie, and elegance of British Tea drink, and we also find that the images of product flavors are pretty salient. After sufficient investigate and survey, we make a final form of art of the series, which is watercolor. we put rose, lemon and jasmine as main characters of package, and give it some steamlines as guidences of pictures and representatives of simple beauty.

In the aspect of structure design, we pick pulling type of hard boxes and seal tea bags, which can be use at any time. In addition, we design tins as gift-boxes.

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