珠海公共品牌形象设计

城市区域公共品牌设计

项目背景：

城市步道向新加坡学习，激活板樟山、凤凰山城市中心山脉价值，构建中央城市绿道系统，从城市规划层面解决珠海市城市公共空间不足的问题，项目命名为'珠海···景山道'，步道线路总长7.7km，分为三段主题线路串联同时打造珠海城市新地标。

项目特征：首个空中步道、串联三段主题、位于珠海城市中央

项目挑战：视觉设计先行于策略及命名，IP形象与标识强关联使设计推动策略。

Urban area public brand design

Project Background:

The city trail learns from Singapore, activates the value of the central mountain range of Banzhang Mountain and Phoenix Mountain, builds a central urban greenway system, and solves the problem of insufficient urban public space in Zhuhai from the urban planning level. The project is named 'Zhuhai···Jingshan Road' , The total length of the trail is 7.7km, divided into three themed lines in series to create a new landmark of Zhuhai city.

Project features: regional public brand, the first skywalk, three themes in series, located in the center of Zhuhai city

Project challenge: Visual design precedes strategy and naming, and the strong association between IP image and logo makes the design promote the strategy.