珠海公共品牌形象设计
广州/平面设计师/4年前/934浏览
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珠海公共品牌形象设计
城市区域公共品牌设计
项目背景:
城市步道向新加坡学习,激活板樟山、凤凰山城市中心山脉价值,构建中央城市绿道系统,从城市规划层面解决珠海市城市公共空间不足的问题,项目命名为'珠海···景山道',步道线路总长7.7km,分为三段主题线路串联同时打造珠海城市新地标。
项目特征:首个空中步道、串联三段主题、位于珠海城市中央
项目挑战:视觉设计先行于策略及命名,IP形象与标识强关联使设计推动策略。
Urban area public brand design
Project Background:
The city trail learns from Singapore, activates the value of the central mountain range of Banzhang Mountain and Phoenix Mountain, builds a central urban greenway system, and solves the problem of insufficient urban public space in Zhuhai from the urban planning level. The project is named 'Zhuhai···Jingshan Road' , The total length of the trail is 7.7km, divided into three themed lines in series to create a new landmark of Zhuhai city.
Project features: regional public brand, the first skywalk, three themes in series, located in the center of Zhuhai city
Project challenge: Visual design precedes strategy and naming, and the strong association between IP image and logo makes the design promote the strategy.
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