VISION愿锦&家居布艺软装品牌&以艺术之心·绣美好愿锦

&项目|VISIONHOME愿锦

&服务|标志设计/VIS识别

&设计|余七

项目背景®

-

愿锦是一家家居布艺软装品牌

愿锦14年潜心织造卓越品质，2021年「天上人间.愿锦」全新时尚前卫品牌IP，围绕“艺术、现代、美感、年轻化”等关键词，让生活走向宁静致远，向经典和人文深处出发。愿锦秉承“以艺术之心 绣美好愿锦”的理念，始终坚持原创设计，对材质和色彩非常敏感，用张弛有度的设计力量，让所有对美好生活的期待都发生在其中，面对年轻消费者千变万化的需求，也能了然于心，应对自如。

For 14 years, heaven and earth have devoted themselves to weaving excellent quality. In 2021, the new fashion avant-garde brand IP of "heaven and earth. Wish brocade" will focus on the keywords of "art, modernity, beauty and youth", so as to make life quiet and far away, and start from the depths of classics and humanities.

"Heaven and earth. Wish brocade" adheres to the concept of "embroidering beautiful wish brocade with the heart of art", always adheres to the original design, is very sensitive to material and color, and uses the relaxed design power to make all expectations for a better life happen in it. In the face of the ever-changing needs of young consumers, it can also be clear to the heart and respond freely.