悟形VDG / XUANMA 轩妈

赋予一枚蛋黄酥多样化的性格和内涵，它是有趣的、生动的，甚至是戏剧化的，于是就有了大熊猫、猴、龙、醒狮这四种元素与蛋黄酥互动的画面，这其中吸取了中国戏剧人物在表演时的脸部神态变化作为设计灵感；“红点”蛋黄酥是鼻子还是其他？这一画面中心给人留下联想空间与独特记忆；从中体现了轩妈是一家专注做蛋黄酥的品牌。

Give a variety of character and connotation of egg yolks, It is interesting, vivid, and even dramatic,Then there are pictures of the interaction between the four elements of giant pandas, monkeys, dragons and lions and egg yolks, which draws inspiration from the facial changes of Chinese drama characters during performances; Is the "red dot" egg yolk crispy nose or something else? This picture center leaves a space for association and unique memory; and, from this, it is reflected that Xuan Ma is a brand that focuses on making egg yolk cake.

CLIEN_轩妈 | Xuan Ma

PROJECT LOCATION_中国*广西 | Guangxi*China

CREATIVE TEAM _ 悟形VDG | Shanghai Version Design Group

CREATIVE DIRETOR_ 贺志华 / 邹腾显 | Zhihua He / Tengxian Zou

DESIGER_贺志华 | Zhihua He

3D DESIGER_叶文芳 | Wenfang Ye

MOTION DESIGER_张婕 | Jie Zhang