AKIRA STUDIO✕Demone│无性别化中式潮牌的无限种可能

项目｜PROJECT

Akira 品牌设计/2020.6.18

服务｜SERVICE

品牌策略研究/品牌LOGO/品牌VI/产品包装

团队｜TEAM

DREAM ENTRANCE

项目背景

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Akira是我在高中时认识的，创造一个无性别化的中式潮牌是他一直的愿望，平时的聊天内容里满是探寻东方审美潮流化的各种想法。当他来找我做VI设计时，我感受到的不止是作为十几年老友的信任，更是沉甸甸的责任。需要强调的是应主理人要求，品牌标识需要广泛应用到各种产品上，所以为了体现logo作为装饰图形，它的适用性如何，我提供出了很多的效果图。这个部分仅仅是为了体现出品牌商标的可广泛使用、适用性强的特点，而不是真正的品牌产品图。在品牌内部的部分应用，以及部分产品包装是得到落地的设计。

AKIRA品牌商标已经通过注册，请勿商用/二改。

Akira, whom I met in high school, has always wanted to create an asexual Chinese fashion brand. His usual chat content is full of ideas to explore the trend of oriental aesthetics. When he came to me for VI design, I felt his trust and heavy responsibility. It should be emphasized that at the request of the manager, the brand logo needs to be widely used in various products. Therefore, in order to reflect the applicability of the logo as a decorative graphic, I have provided a lot of renderings. This part is only to reflect the characteristics of wide use and strong applicability of brand trademarks, rather than the real brand product map. Part of the application within the brand is the landing design.

Akira brand trademark has been registered, please do not use it for commercial use / second change.