Helen's brand peripheral design

This work attempts to create Helen's series meta universe, design the surrounding main IP with blackened notes, out of tune trumpet, unhappy and other role settings, and compose the story of different dimensional universe. At the same time, in the process of modeling, try to reorganize the metal and linear main body, so as to show the brand's core thinking of not sticking to the Convention and daring to break through innovation. Brand IP is a process that needs to continuously educate the audience, continuously convey the brand spirit, improve the brand personality in continuous exploration, and become a sustainable symbol.