大圣归来

品牌背景：

目前拥有200多家门店，成熟的产品体系和丰富的产品品类，2021年布局全国市场。喜大圣为连锁品牌，布局全国各城市,创始人坚持做美味零食系列，决心创造拥有独特口味的零食系列.我们以品牌“喜大圣”IP形象为出发点。打造强化年轻的品牌设计，整个品牌的视觉围绕品牌理念应用和表达，同时通过有趣多元的延展，强化了品牌整体的视觉系统为品牌塑造了一个多元的视觉形象。

Xi Dasheng is a chain brand, which is located in cities across the country. The founder insists on making delicious snack series and is determined to create a snack series with unique taste. We take the brand "Xidasheng" IP image as the starting point. To create a brand design that strengthens youth, the entire brand's vision revolves around the application and expression of brand concepts, and at the same time, through interesting and diverse extensions, it strengthens the overall visual system of the brand and creates a diverse visual image for the brand.