微博之夜2020——“以微博之力，让世界更美”

2021年2月，我们收到邀请，为“微博之夜2020”制作概念视觉方案并执行。

主要包含，总片头，奖项片头，明星宣传片，栏包设计等等。

概念方案紧贴“微博”的属性，从用户，话题故事，时间线 出发。

我们将“微博“想象成一个天球仪，天球仪上的每一颗水晶球 都是活跃在微博里的故事。

流线体则寓意着2020年时间线的流淌，每一段故事在轨道上都有自己的印记。

用户的形象凝聚成金球，翻过“微博”一页页的篇章，开启新的2021年。

In February 2021, we were invited to create a visual concept for "Weibo Night 2020" and implement it.

It mainly includes the title, award title, star promotional video, bar package design and so on.

The conceptual scheme is closely related to the "Weibo" attribute, starting from users, topic stories, and timeline.

We think of "Weibo" as a "Antikythera", and each crystal ball on the Antikythera is an active story in the Weibo.

Streamline body implies the flow of the timeline in 2020, and each section of the story has its own mark on the track.

Users' images coalesce into a golden ball, turning the pages of "Weibo" and starting a New Year of 2021.