夜店酒吧品牌VI设计

-monster club-

怪兽夜店是一家以“指引你的夜晚”作为核心品牌理念的酒吧

在进行视觉塑造的时候，放弃了常规用怪兽作为图标的设计思路

还是采用字标形式，将品牌的核心塑造成“一束光”

通过光的变化，来解释品牌的“指引”的理念，同时符合夜店本身的业态属性

在辅助图形的设计上，分成两种方式应用

一种是源自于品牌字标中的光的转变与图相结合

另一种是将光结合的位置进行破碎化拓展，形成圆环，与其他内容进行嵌套

增加品牌的视觉可用性与拓展性

-

遗憾的是，在品牌设计进行到第四阶段的时候，品牌方出现了一些股权构架的变更

导致品牌名称，核心理念也要相应进行调整

所以本案例实际上是一个未落地的案例

-

-monster club-

Monster is a club whose core brand concept is "guide your night"

In the process of visual shaping, the conventional design idea of using monsters as ICONS was abandoned

The core of the brand is shaped as "a beam of light" in the form of a font.

Through the change of light, the concept of "guidance" of the brand is explained, which is in line with the business format of the club itself

In the design of auxiliary graphics, the application is divided into two ways

One is the combination of the image and the shift of light from the brand logo

The other is to break and expand the position of light combination to form a circle and nest it with other contents

Increase the visual usability and extensibility of the brand

-

logo/icon design:hualun

layout design:wangduo

poster design:echo

Result-diagram design：graphic/moodley/Estúdio Alice/Eunjeong Kim

*提案中部分图片源自网络，仅做效果展示，未商用，侵删

*实际应用LOGO与提案展示有部分出入