入味

入味是一个专注于中式复合调味料的系列产品。面对市面上层千篇一律的调味品包装，设计希望能够更加简单有趣且直观的传递产品本身的特质和内容。不同于其他品牌的调味产品，从产品系列的命名入手，通过清晰简单的呈现方式，强化产品作为烹饪调味的核心特征。入味的用户群体年轻且厨房烹饪经验偏少，更希望能简单便捷的完成烹饪料理，因此，用更加强化的文字表达和简约直观的画面内容更加容易打动和触达入味的消费用户。

RUWEI is a series of products focusing on Chinese style sauce. Different from other sauce package on the market, RUWEI hopes to be more simple, interesting and intuitive to show the product itself. Thinking from the naming of the product series, through a clear and simple presentation, the package is more clear show the function of seasoning. The user group of RUWEI is young and has little cooking experience in the kitchen, and they hope to complete cooking more easily and conveniently. Therefore, it is easier to impress and reach the consumer with more vivid Chinese character and simple and intuitive package design.