GAIDUOBAI品牌设计 Homepage recommendation
350天前Publish
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1390
香港 | 平面设计师
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总以为自己还有很多时间
最后才发现已甚不多
祝大家
健康吃堡
拥堡星河万里


项目背景
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GAIDUOBAI以炸鸡、汉堡、冰淇淋、饮品等为主要产品,主食类的重心还是在汉堡类。核心产品品种众多,满足消费者的多种选择,现阶段消费者购买产品解决三餐的属性明显较强。

针对目标群体是大学生,而大学生活充斥着各式各样文化潮。因此我们根据时下流行的亚文化,利用简单几何的表现手法,在满足视觉冲击的前提下,打造年轻化的品牌设计。整个品牌的视觉围绕品牌理念应用和表达,同时通过有趣而多元的延展强化品牌体系的内涵。
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1390
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Creative time2021/05/31
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