ATS综合训练馆品牌升级-VI应用设计

項目丨PROJECT

ATS丨 2021.03-04

服務丨SERVICE

LOGO设计/VIS识别/包装设计/IP形象设计

团队丨攻克实验室

项目负责丨 Weison

溶图支持 丨 C君

项目背景

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ATS是一家主打街头极限在室内为主题的综合训练馆。

主理人是职业健身教练，追求极致雕琢身材，爱好咖啡，因此店内也有专营咖啡售卖。

设计以红黑为主，突出强烈“力量”“专注”，也希望在漆黑中能看到一抹浓烈的红光。

LOGO更以ATS三个字母为基底，用代表极度稳定的三角形和包容的圆形结合。

ATS is a comprehensive training hall with the theme of street limit indoor.

The manager is a professional fitness coach. He pursues the ultimate body sculpting and likes coffee. Therefore, the shop also specializes in the sale of coffee.

The design is mainly red and black, highlighting the strong "strength" and "concentration". I also hope to see a strong red light in the dark.

The logo is based on the three letters of ATS, with the combination of triangle representing extreme stability and circle containing.