什么是快乐星球？“快乐鲜球”鲜花果冻

通过前期的消费者调研，发现产品的主要消费者为大学生群体。在创作过程中，我们结合网络热梗“快乐星球”热梗，嫁接“快乐鲜球”的品名创意，在阐述产品“锁鲜”特点，同时也通过快乐鲜球的热点包装增加产品的趣味性。同时也能够增进消费者的熟悉感。

Through yesterday’s consumer survey, it was found that the main consumers of the product are groups. In the creative process, we combined the hot stalks of the Internet "Happy Planet" and grafted the name ideas of "Happy Fresh Ball" to identify the characteristics of "locking freshness" in the product. At the same time, we can also increase the product's quality through the hotspot packaging of Happy Fresh Ball. Interesting. At the same time, it can also enhance the child's sense of knowledge.

策划创意：李家生

设计：李家生